Hebe mobile apps for Czech Republic and Slovakia

Building and designing an intuitive, omnichannel app that would connect all of Hebe's touchpoints and serve as the core of a new customer loyalty program for two new markets: Czechia and Slovakia.

Based on previous projects implemented for Hebe and extensive expertise in creating digital products, Future Mind has created two versions of the mobile application for the brand, available to customers on two new markets. Hebe mobile apps users in the Czech Republic and Slovakia can add products to their wishlist, use quick search, or check product reviews. They also have the "News" tab, promotions and blog articles in the inspiration section at their disposal. All of these features are of course tailored to target audiences in both countries and personalized in terms of different consumer expectations.

Challenges

1. To build the application in a modular way, so that the architecture allows for easy adaptation to future markets - with dedicated delivery methods and payment methods.

2. To use a mechanism that makes it easy to manage translations - the requirement was for the application in each market to function in the local language.  

3. Design - a universal solution that allows intuitive use of the application - fulfilling customers' purchasing needs (fast purchase path) and promoting new products and promotions.