CUE Wigs

Cue is a brand that produces the highest quality custom wigs, every hair is important here.

Cue is a brand that produces the highest quality custom wigs, every hair is important here. The Mann Sales Co. was responsible for the branding, so the bar was high. However, the Widelab Digital Agency decided to raise it even higher. They focused on non-obvious and immersive storytelling, because the brand's tone of voice is very characteristic and is aimed at a small group of people. They tried to convey the non-standard nature of the message by using a large amount of animation, dynamic typography and elements related to the mouse scroll.