DareIT

During the project for DareIT, we focused solely on their e-learning platform. The goal was to create a clear value proposition for both B2C and B2B audiences, improve user flow, and strengthen the brand’s perception as IT experts.

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DareIT, a platform that supports women in launching IT careers, needed a rebranding and UX/UI redesign to enhance communication, branding, and user experience on its e-learning platform. The goal was to create a clear value proposition for both B2C and B2B audiences, improve user flow, and strengthen the brand’s perception as IT experts.

Despite offering valuable content, DareIT faced internal challenges in presenting it effectively. They needed help with communication, branding, and optimizing their SaaS-based platform to deliver a better user experience.

We began by analyzing DareIT’s audience, segmenting it into three groups—two B2C and one B2B. This informed the creation of a compelling value proposition and the development of a consistent messaging strategy. A ""playful umbrella brand"" was introduced to unify the brand's identity across different channels, resonating with all user groups.

Our team conducted a competitor analysis to identify best practices, informing the redesign of DareIT’s website. The new design focused on clear information architecture and intuitive navigation, ensuring inclusivity and functionality for all users.

The rebranding and redesign resulted in a unified brand that successfully communicates DareIT's value across all platforms. The new, playful, yet professional vibe reinforced DareIT’s position as a leader in online IT education and career development.