FDC – A fresh new look and messaging for photo & video content wizards

Our project highlights FDC’s true character. We focused on yellow as the primary colour and chose strong typography because of its visibility, contrast, readability, and ability to attract attention – just like the content produced by FDC.

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The project focused on developing a new website and branding for FDC – a company specialising in photo and video content. The objectives were to execute a brand lift and design a modern website that effectively communicated the company's innovative services, reflecting its dynamic and bold nature.

During the whole process we had to overcome some challenges, such as logically structuring service offerings for easy navigation and creating a vibrant, impactful brand identity. The brand needed to be bold, concise, and focused, with clear, standout messaging.

We started this project by understanding the client’s needs and mapping out customer profiles. This informed the service mapping, wireframing, content writing, and design phases. We used bold typography and a vibrant yellow palette to capture attention and align with the company’s content ethos. When it came to tools, we used Figma for wireframing and design. Also, the website was developed using Webflow as our no-code tool, which enabled quick iterations and effective testing.

The final product is a conversion-driven website that successfully conveys the brand's bold character and supports the sales process. The branding has been well-received, emphasising the company's robust and vibrant identity.

This project taught us how aligning brand identity with service offerings can maximise impact and coherence. It also underscored the advantages of no-code tools like Webflow for rapid prototyping and iteration.