Making headlines. Revitalising the online news giant - Grupa NaTemat
Overview
We created a user-focused upgrade that reflects the client's vision and strategy better. The content remained the main star of the show - our goal was to supply engaging, easy-to-read articles which keep users hooked until the end.
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Description
We created a user-focused upgrade that reflects the client's vision and strategy better. The content remained the main star of the show - our goal was to supply engaging, easy-to-read articles which keep users hooked until the end.
One of our most significant projects this year (2022) is revitalising an online media platform for a leading Polish media group – Grupa naTemat. We created a well-designed, user-focused upgrade that better reflects the client's vision and strategy. Revive naTemat's image as an innovative, pioneering online media brand. And project their true values through a revamped website and experience for their 10 million active users.
Content is the main star of the show, so our goal was to supply engaging, easy-to-read articles in a format which keeps users hooked until the end. The reading experience is clear and simple.We applied a modular approach to the design, building all of the screens from reusable components, making it more efficient, consistent and customisable.
Our work quickly (within 2 months) brought measurable, outstanding business results:
+17% Unique users
+23% New unique users
+30% Sessions
+29% Page views
+11% Sessions per user
+2,300% uplift for Audiobrief (daily five-minute podcast)
It makes an impression, doesn't it?
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