Sales&More Website

The website is rich in 3D elements, interactions, and engaging content, serving as a tool for rebranding after 15 years of growth. Thanks to new UX paths and a custom UI, we took care of the rich offer and HR aspects.

Sales&More, one of Poland’s leading 360 digital marketing agencies, faced a crucial branding challenge after 15 years of growth and transformation. While the company had evolved into a multidimensional player with a broad range of services, its visual identity and website no longer reflected this scale or ambition. Wise People, in collaboration with Moth Agency, led a comprehensive rebranding and digital execution process.

We began with a strategic discovery workshops, followed by the creation of a bold and flexible identity system. Central to the new branding was the ampersand — transformed from a secondary character into a distinctive symbol of the agency’s integrative approach. We also focused on visually emphasizing the "&MORE" component, as it goes beyond the strictly sales-related role of the company. The new logo, colour palette, typography, and visual assets were designed to work seamlessly across digital and physical environments.

Website designed and implemented by Wise People became the main medium for bringing this new identity to life. It is a high-performance, content-rich platform designed to serve multiple strategic roles. It communicates Sales&More’s wide service offering through clear, user-focused navigation and smart content architecture. Each service page integrates animated elements and scroll-triggered interactions to keep users engaged and improve message retention.

The platform also functions as a dynamic portfolio — showcasing selected case studies with immersive visual storytelling, embedded video, and custom animations. To support recruitment, the site features an employer branding section with team portraits, value statements, and open roles — all presented in an authentic, visually engaging way. Throughout the site, the ampersand motif is used as a structural and spatial design element, reinforcing the brand’s central narrative.

Technically, the site features lightweight 3D models, Lottie animations, and video optimized for cross-browser performance and mobile responsiveness. Accessibility and loading speed were priorities from day one — achieved through modular design, custom development, and media compression workflows. Another important stage of cooperation was the collaborative launch of a new brand and website, which included dozens of social media posts, presence on industry portals, and physical activities. The project was named “Project of the Week” by the Grafmag portal and received an “Honorable Mention” from the Awwwards community.

The impact was immediate and measurable. Today, one in four job applications comes directly from the website, with 30% of hires originating via its career section. The company’s LinkedIn following has grown by over 50%, significantly expanding its professional audience. Average session duration reached 1 minute 26 seconds, and analytics confirm the homepage, career section, and blog as the most visited areas — proving the site’s value as both a brand showcase and a recruitment engine.

The project achieved the goals and became a trigger for focusing on strong communication in every area of the company's operations. We believe that a holistic approach to digital projects deserves to be held up as an example.