New BB8 Studio website

BB8's own website was due for more than a visual refresh. It needed to work as a functioning part of the business, not just describe it. The existing site had grown without a clear structure: an unclear menu across service and product pages, a dated look, and no real path from someone landing on the site to actually reaching out. It also had no place to publish case studies or share expertise, so proof of BB8's work lived outside the site itself, in decks and PDFs. We rebuilt the concept for the entire B2B website from scratch, rather than adjusting the version already live on Webflow. That meant redesigning navigation across every service and product page so a visitor can get to the right offer fast, refreshing the visual identity to match how BB8 wants to be seen today, and building a blog and dedicated case studies section so proof of BB8's work has a permanent home. We moved off Webflow and built the new site with Claude Code, using AI-assisted development the same way we treat client work: architecture and content decisions made deliberately, with code generated and reviewed as part of one continuous process. The result is a site built to generate leads, one BB8 can now update and extend quickly instead of waiting on a slow release cycle.

- Rebuilt the site from a static brochure into a working lead-generation tool - Restructured navigation across service and product pages for a clearer, faster path to the right offer - Modernized visual design across the entire site - Added a new blog and case studies section - Increased lead volume since launch - Improved search positioning - Faster to implement changes and roll out updates going forward

BB8's website is used by potential B2B clients, founders, CTOs, product owners, evaluating whether to work with BB8, plus people researching the industry through the blog and case studies. They need to find the right service or product quickly, without digging through a confusing menu, see real proof before reaching out, and have an easy way to actually start a conversation once they're convinced.

AI can build a website fast now. What sets a B2B site apart is whether it sells, guiding visitors to the right offer and turning them into leads. We built ours with Claude Code for speed and real UX/UI discipline behind every decision.