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Autoplac.pl

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Mobile App, Website

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Overview

Autoplac.pl is an online marketplace for buying and selling cars. Post an ad for free! After five years, we have received 160,000 ads per day.

Project Details

Category

Mobile App, Website

Customer

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Submitted by

Autoplac.pl sp. Z o.o.

Timeframe

04.2020-until now

Tech Stack

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Services

We completed the entire project, from concept to finished product. We are a portal where you can sell and buy cars. The cars belong to sellers or individuals who have authorised professional entities to sell their cars. So we are an intermediary, providing space on the web and supporting car sales.

Demo Link

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Team

Marcin Korzeniewski and Michał Nowak, board members Autoplac sp. z o.o., played the two most important roles in the project. In addition, we have a data analyst team, a sales department, and a marketing department.

Link to case study

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Description

Free motoring ads? Almost 160,000 vehicles in one place? It's happening!

Autoplac.pl is a 100% Polish platform operating for 5 years, constantly improving its features. It allows you to publish free classified ads for cars, vans, trucks, campers, motorcycles, and more — with no hidden fees or commissions. On this scale, it’s a real revolution. The selection is huge: nearly 160,000 vehicles. A dedicated app ensures smooth, quick operation on smartphones, and special programs are available for business clients.

Autoplac.pl acts as an intermediary between buyers and sellers, helping Polish drivers build fleets for themselves, their families, and their businesses. The interface is regularly updated with features useful for both parties.

Promotion & Growth

One big challenge is promotion. Social media works very well for us — TikTok brings great results, and we’re also active on Facebook and Instagram. We attend dozens of automotive events each year, including Poznań Motor Show, Dubit, MotoClassic, Moto Session, and Auto Nostalgia. Press releases further strengthen our presence.

Competitive Advantage

Autoplac.pl has already positioned itself as the only real competitor to the monopoly, with the number of ads steadily approaching that of our rival. We offer listing highlights and an extensive range of search options — brand, model, price, mileage, body type, generation, engine, location, seller type, and vehicle condition. Sellers also benefit from significant customization options.

Project Outcomes

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Target Audience

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Why Us

We are a group of enthusiasts who, within five years, have created an automotive classifieds portal that almost rivals a monopoly that has been operating for over 20 years. It's incredible. We have Polish capital and we compete with a giant supported from abroad, and we are already often perceived better than it by users and customers. This is a great success for our team. Of course, we are not complacent. Every day, we work tirelessly to develop Autoplac.pl and become number one. Your award would certainly give us even more wings.

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Previous Editions

Category

Mobile App, Website

Vote for Autoplac.pl

Thank you for participating in the WaysAwards! As a token of our appreciation, you'll receive a 10% discount, which you can claim after casting your vote. With your email address you can only vote for one project in each category.

Email