MAIA (My AI Assistant)

MAIA (My AI Assistant) is eSky’s proprietary AI travel assistant designed to transform the way users discover, plan, book, and manage their journeys. Instead of navigating through complex forms, filters, and calendars, travelers can simply describe what they are looking for in a natural conversation. MAIA understands their needs, identifies preferences, and recommends personalized travel options, including destinations users may not have considered themselves. Each recommendation is based on real eSky data, with actual availability, prices, and products. Visual destination cards, personalized explanations, inspiration calendars, and contextual suggestions make the decision-making process faster, easier, and more intuitive. MAIA solves one of the biggest challenges in travel planning - the “blank page” problem - by acting like an experienced advisor available instantly in the mobile app. One of MAIA’s most innovative features is its interactive voice mode, which allows users to speak with the assistant and receive spoken responses. This creates an experience similar to consulting a travel expert, transforming the interaction from operating an app into a natural conversation about planning the perfect journey. MAIA supports the entire customer journey, from inspiration and searching flights, hotels, and Flight+Hotel dynamic packages, through booking, to post-purchase service. It is integrated with ADA, eSky’s AI-powered customer support solution, enabling seamless assistance after purchase, including booking information, travel documents, changes, cancellations, refunds, baggage, and other customer requests. Selected processes, such as cancellations, can already be handled automatically, without human involvement. The assistant currently understands and handles more than 50 travel-related intents, supports text and voice conversations, remembers context, and continuously improves through user feedback. Unlike generic AI solutions, MAIA is connected to eSky’s real travel ecosystem, ensuring reliable and relevant recommendations. MAIA is already available across 7 markets: Poland, the United Kingdom, Romania, Hungary, Bulgaria, Czech Republic and Slovakia. Its technology is being scaled across eSky Group brands, including Thomas Cook. It represents a new generation of travel technology, combining artificial intelligence, personalization, and automation to create a more intuitive and seamless travel experience.

MAIA is one of the first AI travel assistants in Europe, created by eSky. It combines AI, real-time travel inventory, and customer service to deliver personalized inspiration, booking support, and 24/7 assistance in one conversation.