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Overview
An AI keyboard that reads the tone of your chat and suggests the perfect meme reply — inside the conversation. No app switching, no camera-roll scrolling: you type, it suggests, you tap, it sends.
Project Details
Category
Mobile App
Customer
Empat (internal product)
Submitted by
Empat
Timeframe
Sept 25 - Feb 26
Tech Stack
Figma, After Effects, native iOS (custom keyboard extension), native Android (IME)
Services
End-to-end product: UX/UI design, iOS & Android development, backend, QA
Demo Link
Team
Olga Bielianinova — UX/UI design
Bogdan Pyzhykov — iOS development
Kostiantyn Kovalenko — Android development
Yaroslav Melnychenko — Backend lead
Bohdan Kryvytskyi — Backend development
Dmytro Vecher — QA
Full in-house team at Empat.
And the cats — the project's unofficial mascots and, by volume, its most-shipped content. They star in every screen, every demo and most of the memes. Still unpaid: apparently there are no treats left.
Link to case study
Description
ABOUT
Meme Dealer is a small but mighty mobile app that celebrates internet humor in its purest form — memes. We wanted to design a space that feels as fun, unpredictable, and a bit absurd as the content itself. It ships on iOS and Android, in light and dark themes, with English and Ukrainian keyboard layouts.
IDEA & CHALLENGE
Chats are fun — until they're not. We all know that moment when words flop and only a meme can save the vibe. But switching apps and scrolling for the right one kills the mood faster than a bad punchline.
Our challenge: make chatting more expressive without breaking the rhythm. Find a way to drop the perfect meme — instantly, in the middle of the conversation.
The design constraint was unforgiving. A keyboard gets roughly a third of the screen, has to coexist with whatever messenger it is embedded in, and competes with a system keyboard users already know by muscle memory. That set three rules: zero learning curve, one tap to send, and context inferred by the AI rather than configured by the user.
OUR SOLUTION
Meet Meme Dealer — the keyboard that speaks fluent meme. It lives inside your chat: you type — it suggests memes. You tap — it sends. That's it.
We designed the experience to feel fast, playful, and effortless. Start screens set the tone: bold, contrast, and delightfully chaotic. The meme flow keeps things intuitive — because fun shouldn't wait for load times.
Three things carry the product:
— AI meme suggestions that read the tone of the incoming message
— a 10,000-meme library kept current with trending formats
— an onboarding flow that walks users through enabling a custom keyboard, the single hardest drop-off point for any keyboard product
WHY WE MADE IT
Because sometimes, words just aren't enough. Meme Dealer gives everyone the power to express emotion, sarcasm, or pure chaos — visually.
CUSTOMIZE YOUR CHAOS
Because even memes deserve a personal touch. Turn up the haptics, add a little clicky drama, switch languages, and make Meme Dealer sound (and feel) just like you. Sound and vibration on keypress, long-press symbols, a number row, language switching, and full control over what the keyboard learns — all designed to be discoverable without a manual.
EXECUTION & TOOLS
Design in Figma, motion in After Effects. Built natively — a custom keyboard extension on iOS and an IME on Android — so behaviour is identical in every messaging app. Full in-house team at Empat: design, iOS, Android, backend and QA.
RESULTS
#2 Product of the Day on Product Hunt with 563 upvotes. 5.0 on the App Store. Shipped on both platforms.
LESSONS LEARNED
The hardest screen in a keyboard product is not the keyboard — it is the permission flow. Getting a user from install to "Allow Full Access" took more design attention than the feature that follows it. And humour turned out to be a timing problem rather than a content problem: the library was never the bottleneck, the seconds between wanting a meme and sending one were.
Project Outcomes
Launch: #2 Product of the Day on Product Hunt, 563 upvotes.
App Store rating: 5.0.
Shipped natively on iOS and Android — light and dark themes, English and Ukrainian keyboard layouts.
What users report is consistent, and it is about speed rather than novelty:
"Gone are the days of boring, time-consuming searches for the perfect meme. You just type in a word, and the ideal meme pops up instantly. It's simple, fun, and incredibly useful." — Marfulka, App Store
"It saves me tons of time to find the right meme to send! That's another language that everyone should master these days lol" — NotASpaceMonkey, App Store
Design impact: moving the interaction into the keyboard removed the app switch entirely and collapsed a multi-minute manual search into a single tap inside the conversation.
Target Audience
People who treat group chats like a competitive sport — everyday messengers on WhatsApp, Telegram, iMessage and Instagram, for whom a meme is the default reply rather than a decoration.
Their problem is timing: the right meme exists, but finding it means leaving the chat, opening a gallery and scrolling for minutes — by which point the moment has passed. Meme Dealer serves that audience by moving the whole interaction into the keyboard, so the reply lands while the joke is still alive.
Shipped for iOS and Android, English and Ukrainian layouts, light and dark themes.
Why Us
Meme Dealer solves a problem everyone has and nobody had designed for. The meme reply is the dominant unit of casual conversation, and sending one was still a manual, multi-minute chore — leave the chat, open a gallery, scroll, come back, moment gone.
The answer was not another meme app. It was moving the entire interaction into the keyboard and letting the AI read tone instead of asking the user to configure anything. This is a case where the design decision is the product decision — the interface choice is what makes the product work at all.
We also took the least glamorous part seriously. Most custom-keyboard products lose users at "Allow Full Access"; we designed that permission sequence with the same care as the hero screens, because a product nobody finishes installing is not a product.
And we did it end to end with a small in-house team — design, iOS, Android, backend, QA — shipping on both platforms with light and dark themes and two language layouts.
https://www.memedealer.io/


