Overview
Website UX/UI redesign for DentMe, an innovative Swedish subscription-based dental care provider, with the main focus on delivering clear product value in seconds and flawless UX to boost conversions.
Project Details
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Description
DentMe — subscription dental care
DentMe is the only Sweden-based dental clinic in Europe that operates under an innovative business model that offers patients a subscription for dental service care.
For a fixed monthly fee, DentMe members receive dental treatment, including preventive care, that makes it accessible to everyone, removing financial and administrative barriers
The DentMe team already had a web app built by another vendor, but it didn’t meet business goals, specifically in terms of conversions, prompting a search for a redesign partner, which has become SolveIt. They came with a vision and entrusted us to translate it into digital.
Together, we:
1️⃣ Audited UX/UI to find funnel issues hurting conversions
2️⃣ Refreshed UI to modern on-brand design without dental clichés
3️⃣ Clarified UX by a streamlined journey, social proof, and animations
4️⃣ Integrated marketing tools and payment system for growth
5️⃣ Connected online and offline into one smooth, clinic-like journey
Project Outcomes
Target Audience
Why Us
DentMe is reshaping how people think about dental care – moving away from sterile clichés and toward an accessible, subscription-based model that empowers users to care for their smile proactively and stress-free.